PR & Marketing
Strategy as the key to success
Content campaigns, social media, videos, digital storytelling, press releases – let us speak the language of communications for you. Would you like to share your successes, introduce a new product, or attract clients or customers with an innovative promotional video, but have reached your limits with your standard tools? We are right by your side as you tread new communications paths, offering you our professional support along the way. Creativity included!
Our specialist editors and journalists research, create and write unique content for you based on your brief or strategy. Whether it’s individual press releases or an entire marketing campaign, we passionately put our all into developing the content you want together with you. In doing so, we have a hold on all media and channels: online and offline, moving images, text and graphics.
We provide tailor-made solutions for your communications tasks. All of our services are available in either German or any other language you require. We are your competent point of contact for any questions you may have about internal and external communications.
- Benchmarking in new markets
- Organisational consultation
- Strategic consultation
- Market entry support
These services include, but aren’t limited to:
- Situational analysis
- Competitor analysis
- SWOT analysis
- Communications analysis
- Communications profile
- Target market definition
- Target market analysis
- Objective setting
- Marketing mix
- Tactical planning
Editing & Copywriting
Content that always hits the spot – across all channels
Do you want to tread new paths, to change something? Perhaps you already have an idea but you could do with some creative inspiration and suggestions? Or you have a certain aim in mind, but don’t know the best way to strategically reach it?
We listen intently, get to know your company, products or services, talk about the needs and desires of your customers or clients, establish your status quo with various methods, and find your USP together with you. Based on this, we then develop the right marketing strategy for you. We draft the concept, bring it to life and implement the ideas together with you. All concepts are also compatible with our communication solutions and are always suitable for the international market.
Read on to see what services our communications division has to offer…
- Press releases
- Press relations
- Press events and press conferences
- Contact management and distribution
- Employee magazines
- Management communications
- Online presence
- Social media
- SEO texts
- Content marketing
Materials for trade fairs and publications:
- Trade fair booth designs
- Informational flyers
- Advertising materials
Content for special occasions:
- Speeches, welcoming addresses, articles
- Concepts, reports, expert opinions, white papers, studies
- Storytelling (digital and multichannel)
- Corporate films
- Promotional films
- Streaming and documentaries of events
SEO for Companies
Optimise your ranking with the right content
Nowadays, search engines are usually the first port of call for potential clients or customers looking for information about products or services. Almost 90% of users don’t look further than the first page of search results on Google. It is therefore essential for companies to ‘rank’ highly with their websites or online shops to even be noticed. With SEO, companies have the chance to do just that, and to address qualified users looking for exactly those services you have to offer. Here, the size of the company is irrelevant. With knowledge of your target demographic’s search behaviour, the right (niche) keywords and a clean technical basis, even small companies get a share of the pie.
SEO consultation, strategy and implementation
We have years of experience writing SEO texts for our clients, but we do also offer a full SEO package. Get in touch if you want to know more about SEO consultation, strategy, keyword research or technical and content-related implementation for optimisation. With a non-binding, free initial estimate we’ll be sure to find a personalised solution for your needs and budget.
- SEO analysis
- SEO consultation
- SEO on-page/off-page