Communications - Sprachenfabrik [EN]

PR & Marketing

Strategy as the key to success

Content campaigns, social media, videos, digital storytelling, press releases – let us speak the language of communications for you. Would you like to share your successes, introduce a new product, or attract clients or customers with an innovative promotional video, but have reached your limits with your standard tools? We are right by your side as you tread new communications paths, offering you our professional support along the way. Creativity included!

Our specialist editors and journalists research, create and write unique content for you based on your brief or strategy. Whether it’s individual press releases or an entire marketing campaign, we passionately put our all into developing the content you want together with you. In doing so, we have a hold on all media and channels: online and offline, moving images, text and graphics.

We provide tailor-made solutions for your communications tasks. All of our services are available in either German or any other language you require. We are your competent point of contact for any questions you may have about internal and external communications.

Our services:

Benchmarking in new markets
Organisational consultation
Strategic consultation
Market entry support
Conception

These services include, but aren’t limited to:

Situational analysis
Competitor analysis
SWOT analysis
Communications analysis
Communications profile
Positioning
Target market definition
Target market analysis
Objective setting
Marketing mix
Tactical planning

Editing & Copywriting

Content that always hits the spot – across all channels

Do you want to tread new paths, to change something? Perhaps you already have an idea but you could do with some creative inspiration and suggestions? Or you have a certain aim in mind, but don’t know the best way to strategically reach it?

We listen intently, get to know your company, products or services, talk about the needs and desires of your customers or clients, establish your status quo with various methods, and find your USP together with you. Based on this, we then develop the right marketing strategy for you. We draft the concept, bring it to life and implement the ideas together with you. All concepts are also compatible with our communication solutions and are always suitable for the international market.

Read on to see what services our communications division has to offer…

Media relations:

Press releases
Press relations
Press events and press conferences
Contact management and distribution

Internal communications:

Employee magazines
Intranet
Management communications

Online communications:

Online presence
Social media
SEO texts
Content marketing
Newsletters

Materials for trade fairs and publications:

Trade fair booth designs
Brochures
Informational flyers
Advertising materials

Content for special occasions:

Speeches, welcoming addresses, articles
Concepts, reports, expert opinions, white papers, studies
Storytelling (digital and multichannel)

Moving images:

Corporate films
Promotional films
Streaming and documentaries of events

SEO for Companies

Optimise your ranking with the right content

Nowadays, search engines are usually the first port of call for potential clients or customers looking for information about products or services. Almost 90% of users don’t look further than the first page of search results on Google. It is therefore essential for companies to ‘rank’ highly with their websites or online shops to even be noticed. With SEO, companies have the chance to do just that, and to address qualified users looking for exactly those services you have to offer. Here, the size of the company is irrelevant. With knowledge of your target demographic’s search behaviour, the right (niche) keywords and a clean technical basis, even small companies get a share of the pie.

SEO consultation, strategy and implementation
We have years of experience writing SEO texts for our clients, but we do also offer a full SEO package. Get in touch if you want to know more about SEO consultation, strategy, keyword research or technical and content-related implementation for optimisation. With a non-binding, free initial estimate we’ll be sure to find a personalised solution for your needs and budget.

We offer:

SEO analysis
SEO consultation
SEO on-page/off-page